There is an undeniable allure to buying a brand-new vehicle. You get the "new car smell," the pride of knowing you’re the first person to sit in the driver’s seat, and the latest shine fresh off the assembly line. If you are a multi-millionaire, buying new makes sense—knock yourself out.
But for the rest of us, looking at the automotive market through a financial lens reveals a different reality. As a third-generation car dealer at Mark Martin Motors, I’ve seen the industry from the inside out.